In supermarket promotions, there are three decisive factors that can move customers to make a purchase: the first is the influence of the product itself, the second is the impact of affordable prices, and the third is the salesman's eloquence. Today, supermarket shelf manufacturers are going to summarize several sales techniques for shopping mall salesmen to help you better carry out supermarket promotional activities.
Assist customers in making a choice
Some customers may have a purchase intention when faced with a salesman's promotion, but they are not sure about the new product's taste, specifications, shelf life, etc. At this time, the salesman needs to grasp the customer's hesitation and provide more detailed information about the product to help them make a decision without hesitation.
Make customers feel that "it's hard to buy"
When we face rare and difficult-to-obtain products, we tend to think that the price is high and we want to buy them more. Salesmen can use this psychology of "fear of missing out" to break through the customer's defense and promote sales. For example, tell potential customers that this promotional event is only valid for 3 days, and such a discount will not be available again in a short time.
Persuade customers to try first
Supermarkets sometimes conduct promotions to market a new product. Customers may not have seen this product or have doubts about the brand. At this time, it is crucial to address the customer's lack of knowledge about the product. Let customers try the product, whether it's a taste test or a trial use, or persuade them to buy a small amount first. Persuading customers to try first is half the battle won.
Strengthen customers' purchase intention
When a customer is already holding the promotional product in their hands or actively inquiring about the product information, it indicates a high level of interest. At this time, the salesperson must actively seize the opportunity to prompt the customer to make a decision, for example, by asking: "Which flavor do you prefer? I can help you put it in the shopping cart."
Use a rhetorical question to respond
If a customer inquires about a promotional item, but the item is out of stock or the quantity is insufficient, never directly reply "it's gone." Instead, use a rhetorical question to continue the conversation and make the customer interested in similar products. For example, if the original coffee is out of stock, the salesperson should respond: "But we have imported coffee on promotion now, which is very cost-effective. Would you like to try it?"
A successful promotion depends not only on the influence of the product itself and the shopping atmosphere created by the supermarket, but also on the sales techniques of the salesperson. Passion, enthusiasm, and grasping the customer's psychology are all crucial factors in promoting impulsive purchases. Therefore, it is also very important to train supermarket salespeople in promotional techniques.
